WATERLOO, CANADA, June 27, 2006 – LiveHive SystemsTM today announced that two leaders in the North American online sports wagering industry, BetCRIS Sportsbook (www.BetCRIS.com) and 5Dimes Sportsbook (www.5Dimes.com) have selected the LiveHive NANOGAMING Solution to provide real-time event wagering to their customers.
“BetCRIS believes that NANOGAMING is going to change the way that people watch and interact with sports and we are leading the charge in offering this innovative sports wagering product to our customers,” said Mickey Richardson, General Manager, BetCRIS Sportsbook. “NANOGAMING is going to have a profound impact on BetCRIS’s ability to interact in real-time with its customers and we are looking forward to offering a whole host of new live betting opportunities to our customers.”
The LiveHive NANOGAMING Solution is a complete turnkey system that enables online sportsbooks to offer smaller and frequent “nano-wagering” opportunities to their customers as the action is taking place during any live sporting event, reality TV show, or live broadcast such as award shows or elections. Online sportsbooks are deploying the product now for the National Football League (NFL) season. NCAA Football, NCAA and NBA Basketball, European Soccer, ATP Tennis, and Major League Baseball games will be offered over the coming months.
“NANOGAMING is exciting and entertaining and lets our customers get in on more of the action, live, as it’s taking place,” said Tony Williams, Chief Executive Officer, 5Dimes Sportsbook. “NANOGAMING makes sports betting fun and accessible for a whole new customer demographic – the casual bettor who participates in office sports pools for entertainment but isn’t ready to commit large amounts of money to the final outcome of a game. We expect this product to have a huge impact on the sports wagering industry.”
This spring, customers enjoyed placing nano-wagers during the Survivor reality TV series. This year, NANOGAMING will be offered on a number of other Reality TV programs including: American Idol, The Apprentice, Big Brother, and The Bachelor.
Representatives from LiveHive will be attending the Bodog.com Marketing Conference July 23-25, 2006 in Las Vegas. The conference provides the tools necessary to “Ignite Your Online Gaming Business” and focuses on customer acquisition, retention and loyalty.